Email campaigns are no longer simple and cheap. They are no longer just for advertising. Email campaigns have become an integral part of the overall companies user experience. More and more companies recognize the value of building a relationship with their customers which enables the company to provide a better user experience overall. Email marketing has evolved into a customer service tool not just a marketing short cut. We now have results, tried and true, that are trackable and useful.

There are also many tricks that have been learned along the way on how to maneuver through ever-growing maze of guidelines and regulations and restrictions. Permission email marketing can be a costly endeavor, or, if done well, it can be an easy revenue stream and an efficient way of acquiring and managing customers.

Speaker details will be posted shortly.

When: September 5, 2006, from 6-8 PM.

Register NOW at Acteva. Pre-registration is $12 (open until 9/1) or admission fee at the door is $15.

Where: London Wine Bar
415 Sansome St., San Francisco, CA 94111

Hope to see you there!

Speaker: Anna Billstrom

Anna Billstrom has been working in the world of internet marketing since 1994. Her clients include Disney, Microsoft, Wells Fargo, American Express, and currently consults for Kodak and RightRound, an indie music site. She advises on email marketing best practices, privacy policies, marketing campaigns and marketing analysis. She is president of the local non-profit San Francisco Women on the Web, a writer, and local San Franciscan blogger for SF Metblogs. She is writing a serialized, Web 2.0 murder mystery, iMurder. More information on Anna and her projects at banane.com.

Transit/Parking

Parking Garages: Across from TransAmerica Pyramid on Sansome (one way
east), there is a CityPark garage. Street parking (truck zone meeters)
is free after 6pm. Check for street cleaning limitations.

Take 1,10,15 buses. All Market street trolleys to First Street, head
North to Sansome and Sacramento intersection.